Sporting Kansas City unveiled the club’s 2012 marketing campaign on Monday, introducing the "Live for It" slogan to showcase the unparalleled experience of attending matches at LIVESTRONG Sporting Park and to represent the incredible devotion of the club’s passionate supporters.

The campaign will include a wide array of traditional and non-traditional marketing elements, including a cross-platform approach that will spread the message through television, radio, outdoor, print and online advertising placements.